AUTHORITY POSITIONING Case Studies
Tom experienced the benefits of The PRO-FOUND Process after his first syndicated article appeared in hundreds of online news sites, including CNN and The Wall Street Journal. The very next day, Good Morning Texas reached out to request an appearance on their television show!
Tom was selected to appear in the pilot episode of GamePlan with Kevin Harrington of Shark Tank fame, giving his newest invention, ICE Medical Cards, a boost in brand recognition. On this show, he caught the attention of Vonabell Sherman, long-time host of Home Shopping Network.
National brand recognition was further reached when Tom advanced to the final round of My Cool Inventions Radio contest, earning a rare 100% Thumbs Up vote. He went on to win first place in Dream Big America's monthly contest.
Tom has been a guest on several radio shows, including a coveted interview with Jack Mize of Influencers Radio. Authority positioning has helped his inventions reach a global audience.
Dr. Pfannenstiel wanted her voice heard above the competition in the food safety industry after being denied the right to fully promote her business at a tradeshow because she was not an event sponsor.
Through The PRO-FOUND Process, I was able to position her as an authority in her field of expertise with an interview and continuous articles syndicated to major media outlets. See an article published by Small Business Trendsetters here.
Pfannenstiel's invitation to speak at an industry event as the food safety expert stands out on the event website with the addition of the news media logos where her articles appeared.
Her social media engagement increased after incorporating a new timeline cover which features an authority photo provided by professional photographer, William Drake. He captured her authentic self in images she can use in her marketing materials.
Tom was interviewed for the 'Your Business with J.J. Ramberg' show on MSNBC.
Dr. Michele Pfannenstiel is now sought after by the media as an expert in her field.
